By Matt Hurst
@ThrowbackAttack
At what point does the public stop caring about headlines?
Look at almost any news cycle – be it in sports, or news or entertainment. There is the immediate interest, the follow-up reporting to keep you hooked, a resolution and then we’re on to the next one.
Look at almost any news cycle – be it in sports, or news or entertainment. There is the immediate interest, the follow-up reporting to keep you hooked, a resolution and then we’re on to the next one.
Whether it is constant wars and militant uprisings in the Middle East or parts of Africa, school shootings in the U.S., the latest with Britney Spears or a fake dead girlfriend, at some point we stop caring about the splashy headlines because there’s going to be something else to attract our attention.
That’s where we are with performance-enhancing drugs.
On Tuesday there were not one, but two PED-related stories
that came out within hours of each other and momentarily drew some attention on
Twitter and online. Yet seeing another set of athletes involved in a steroid
scandal is no longer interesting or revolting. It’s become far too common and
at this point it’s too easy to believe everything (deer antler spray barely
registered a blip, right?), shrug your shoulders and assume that the majority
of professional athletes in any sport are juiced.
And why wouldn’t they be?
The penalties are far too light – even baseball’s – for the athletes not to take risks and why would they give a damn if they get caught? They still get paid. The juice is definitely worth the squeeze.
Then it’s always a three-part process: